Thursday, April 18, 2024

Facebook says it will begin testing ads on Oculus headsets, starting with the shooter game Blaston, and won’t use data stored on devices to target ads (Salvador Rodriguez/CNBC)

Salvador Rodriguez / CNBC:Facebook says it will begin testing ads on Oculus headsets, starting with the shooter game Blaston, and won’t use data stored on devices to target ads- Facebook on Wednesday announced that it will begin testing advertisements that will appear within the company’s Oculus virtual reality headsets.
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Facebook to begin checking advertisements inside Oculus virtual reality headsets

Facebook
on Wednesday announced that it will certainly start examining promotions that will show up within the firm’s Oculus virtual reality headsets.

In May, the company claimed that it would certainly begin running advertisements within the Oculus mobile app, however the announcement on Wednesday is the first time the social networks business states it will certainly show advertisements within its VR headsets.

The Oculus headset ads will certainly initially show up in the shooter video game Blaston from Resolution Games. Advertisements will additionally begin appearing in two various other Oculus apps over the coming weeks, Facebook said.

Oculus headset advertisements could be a significant action for Facebook, which derives more than 97% of its overall income from promotions. Presently, those advertisements are primarily revealed to customers within the firm’s Facebook and also Instagram socials media.

Facebook additionally stated these advertisements might supply brand-new methods for software programmers to create income.

The advertisements will certainly adhere to Facebook’s advertising principles as well as offer users the very same controls they have on Facebook. This consists of the capability to hide particular ads or hide those from details advertisers. Users can additionally pick “Why am I seeing this ad?” to access even more info about the ads they are revealed.

Facebook included the promotions will not be based upon any type of information that’s stored locally on users’ headsets, such as any images from their devices’ sensors or any pictures of their hands from the hand-tracking function.