Wednesday, June 12, 2024

Triller didn’t deny the claim from a source that it inflates MAUs to the public and says there’s “no legal definition of MAU/DAU”, ahead of expected SPAC merger (Micah Singleton/Billboard)

Micah Singleton / Billboard:Triller didn’t deny the claim from a source that it inflates MAUs to the public and says there’s no legal definition of MAU/DAU, ahead of expected SPAC mergerThere is no legal definition of MAU/DAU, says Mike Lu, Triller CEO. We are an open ecosystem … Triller’s value is in monetizing users, not MAU or DAU.
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Triller didn’t deny the insurance claim from a resource that it inflates MAUs to the public and also says there’s “no lawful meaning of MAU/DAU”, ahead of anticipated SPAC merging (Micah Singleton/Billboard).

Micah Singleton/ Signboard: Triller really did not refute the case from a resource that it inflates MAUs to the public and also claims there’s no lawful definition of MAU/DAU, ahead of anticipated SPAC mergerThere is no legal definition of MAU/DAU, states Mike Lu, Triller Chief Executive Officer. We are an open ecological community … Triller’s worth is in generating income from individuals, not MAU or DAU.
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Triller asserts ‘there is no authorized interpretation of MAU/DAU’.

In the past, Triller has reacted boldy to complaints that it has really inflated its consumer figures in public affirmations: for example threatening to take legal action versus analytics firm Apptopia when the last questioned its data.

Presently the issue has really cropped up again with a Signboard write-up stating that Triller had around 25 million month-to-month energetic clients in July 2020, regardless of a press release at the time exposing dual that. Signboard makes much of the fact that Triller did not deny the claims, nonetheless rather provided this description. “There is no lawful interpretation of MAU/DAU. For example, if somebody is trying to compare TikTok’s MAU/DAU to ours– which recommends they are stating we have the exact same definition of MAU/DAU– there is a fundamental misconception pertaining to Triller’s firm and also service style. It looks like trying to contrast a fish and a bicycle,” stated chief executive officer Mike Lu. Awkwardly, those fish/bicycle contrasts began with … the company’s very own “Triller is surpassing TikTok with over 26.5 million normal monthly normal individuals” press release in December 2019.