Your trade is what you do best. Your team can handle any project, from renovating bathrooms to building kitchen cabinets.
You are aware of your worth. How can you demonstrate your value to clients?
This is the first objective of contractor marketing: to position yourself as an expert in your field. Getting more leads online and building your clientele over time is easier than you think.
We’ll walk you through the steps of collecting positive testimonials and using them to create an online portfolio that showcases your work. You can use your social media presence to share your portfolio and attract clients with your proven expertise and excellent service.
Let’s get started.
- Gather testimonials
You’ll first want to gather reviews from satisfied customers. Start sending emails to previous clients, asking them for feedback and reviews.
In the digital age, people no longer share recommendations while sitting around a water cooler or talking in the park. Customers are now sharing their experiences online. Add the best reviews to your “Testimonials page” on your website or feature them prominently on your homepage.
Also, it would be best if you were vigilant and active regarding online reviews, such as those on Google Maps and Yelp. Respond to reviews as soon as possible. Even if the reviewer is unhappy, you should remain polite and respectable. Take every opportunity to provide the best possible customer service. Future clients will notice.
- Showcase yourself
As you update your website, critically examine the visuals and values you display online.
Create an “About Us”, a page that tells your story and shows what makes your business stand out from the rest. Include attractive images of your work with an easy-to-navigate layout.
Create blogs or videos on topics your clients may be interested in. Share your knowledge about seasonal maintenance, standard products, and basic repairs.
When creating content, remember search engine optimisation best practices. It’s easy to learn how to use SEO, a marketing strategy professionals use to help them rank higher in online searches for specific terms. By using these strategies when creating and sharing content, you can increase traffic to your website. This will translate into more customers for your company.
- Online presence management
You’ll want to ensure new customers can find you as efficiently as possible before you dive into your marketing plan.
Google My Business or Yelp can be used to claim your listing. Ensure your contact information, hours, location and other details are up-to-date. Your business could be improved if your Google listing is correct.
Make it easy for your customers to hire you once you have updated your web presence. Include an email signup form on your site, and highlight the best ways customers can contact your team.
Start your career as a contractor in California.
California is a state with endless opportunities for contractors. California’s booming economy, diverse industries and sunny climate entice contractors to begin their careers in this West Coast paradise. Contractors can choose from various exciting projects in California, including the tech hubs Silicon Valley and Los Angeles and the agricultural heartland Central Valley. California’s commitment to sustainability and renewable energy also presents a burgeoning market for environmentally-conscious contractors. The Golden State’s rich culture, beautiful landscapes and pleasant weather all year round offer a quality of life that compliments professional success and growth.
California general contractor insurance is a great way to protect your career and financial security. Understanding your insurance needs will help you to ensure that you have comprehensive coverage.
- Social media is a great way to get involved
Managing your online presence effectively also involves getting your business onto social media.
Social media is a great way to reach potential customers and promote your business. You can grow your client base by sharing blog posts, photos, videos and other media through social networks.
Create profiles for your business on some of the most popular social media sites like Facebook, Instagram, LinkedIn, Twitter and YouTube. Using them all is optional, but you should get familiar with as many as possible.
Share pictures of recently completed projects and valuable information. Ask customers to tag your posts about their work so that friends, family and colleagues can find you if they need your services.
A paid campaign can also be launched on social media. Create online ads with Facebook for Business and Google. It’s a cheap, easy, and effective method to attract customers.
- Success is a great foundation to build on
Your business will grow as you continue to reach out online. Don’t stop there! Be bold about highlighting your company’s latest achievements on your website.
It’s essential to be consistent in your marketing and make the most of whatever you have. So, start by planning and budgeting your strategy. Create a budget for paid advertisements and regular blog posts, and social media updates. Also, brainstorm ways to keep your customers engaged online.
- Evaluation of your methods
After a month of following your online strategy, you should evaluate your progress. Has your business grown? You have been able to convert those leads to more clients.
You can track a variety of metrics, and you can also use several online tools to measure your performance. Google Analytics is a great tool for evaluating the traffic on your website. Facebook for Business backend allows you to measure the effectiveness of your Facebook and Instagram ads.
Takeaway
Digital contractor marketing is both an art and a science. Keep going even if something doesn’t work. Try new approaches. Think outside the box and be creative. Your future success could depend on your ability to persevere.
Learning how to gain business as a contractor doesn’t need to be challenging. You can make every project successful by focusing on your online presence and social media. Feel free to go online and let the world know what you can offer. Your bottom line will appreciate it.
